Smart Post-Checkout Rewards Now Available on Awin in One Click
Awin retailers just got the affiliate industry’s quickest route to launching brand partnerships thanks to a new integration.
We’re incredibly excited to announce that retailers on the Awin network can now launch BrandSwap’s Smart Post-Checkout Rewards solution in one click.
Our new technology unlocks a fresh stream of revenue by presenting relevant third-party offers to customers straight after they’ve completed their purchase.
Like any brand-to-brand partnership, retailers earn a commission for each referral, but they also gain access to smart tools for selecting the right reward and building a native experience.
The new integration is powered by the Awin MasterTag. This short piece of Javascript allows retailers to go live with a select group of tech partners within one click.
How does it work?
Our Smart Post-Checkout Rewards allow retailers to generate revenue away from their core business. They focus on highly visible areas of their experience – like the thank-you page – that tend to be under-utilised.
In a typical journey, a customer will complete their purchase and see a range of attractive offers. Our extensive reward library includes big-name partners like Hello Fresh, Beer52, and Gousto. The customer can redeem as many of these as they like.
After making their selections, they are directed to the relevant third parties to redeem their gifts.
Sound familiar? Here’s where things get smart.
BrandSwap’s Post-Checkout Rewards uses a one-of-a-kind, AI-powered relevance engine to match customers with offers based on a realm of data. Options include:
- Lookalike journeys: Recommend rewards based on performance data. Customers see offers that have been popular with buyers of similar products.
- Cart contents: It’s easy to match rewards with products. Think meal kits for purchasers of cooking appliances. Dog food subscriptions to pet insurance renewers. The list goes on.
- Past purchases: Spot a repeat customer and give them a reward based on a previous transaction.
Plus, you get all these features:
- Flexible touchpoints: Engage customers on the thank-you page, email, or WhatsApp.
- Custom targeting rules: Show and hide offers for certain customers based on cart value, cart contents, and margin.
- Dynamic creative optimisation: Split-test designs and copy to improve results.
- Extensive reward library: Choose from a range of premium advertisers, including Hello Fresh, Gousto, and Beer52.
- Reporting dashboard: Get your solution live and check all your earnings in real time.
Currys creates new revenue stream with Smart Post-Checkout Rewards
If this sounds interesting, you’ll be pleased to hear the early results are already in.
In a recent campaign, electrical retailer Currys added a significant revenue opportunity to its existing retail media business by integrating Smart Post-Checkout Rewards on its thank-you page.
Lee Metters, Client Partner, Brand Partnerships at Awin, commented:
“The retail media collaboration between BrandSwap and Currys should be celebrated as a true success narrative.
“Currys average earning per click (EPC) is three times greater than the norm of similar campaigns, while the click-through rate (CTR) on BrandSwap’s technology has outperformed industry standards. This is just the beginning of what promises to be an exciting non-endemic retail media partnership”
One-click activation
The Awin integration aligns with BrandSwap’s mission to make retail media smart and simple.
Smart Post-Checkout Rewards are free to set up and can be activated within one click via the Awin plug-in page. Alternatively, you can contact us and we’ll get things moving.
We’ll let BrandSwap co-founder Ryan Kliszat play us out:
“Building a smart brand partnerships solution backed by an AI, filled with attractive third-party rewards, could take months. That’s without considering the cost of creating and maintaining the tech and partnerships. Thanks to Awin, BrandSwap can go live within minutes.
“By launching these types of technologies in places that enable rapid integrations, the brand partnerships model is definitely moving in the right direction.”
Available through one-click activation on Awin and ShareASale
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“The retail media collaboration between BrandSwap and Currys should be celebrated as a true success narrative.
“Currys average earning per click (EPC) is three times greater than the norm of similar campaigns, while the click-through rate (CTR) on BrandSwap’s technology has outperformed industry standards. This is just the beginning of what promises to be an exciting non-endemic retail media partnership”